Lead
How to create a mailing that, once opened, encourages people to read the whole thing? The lead plays a big role here, meaning the first, usually short paragraph of the message. It is a kind of taiwan cell phone number extension of the title — a further introduction to the issues that will be discussed in the entire message.
present an interesting thesis, serving as a hook that will interest the recipient. Then, he or she will read the rest of the email to see how the sender will justify his or her statement and what led to the conclusion.
Paragraphs and headings
The heading should be a summary for the paragraphs below, a conclusion from the collected information, which allows you to quickly scan the text for the sections most important to a given user. It is usually highlighted in a larger font than the content of the paragraphs, so that it immediately catches the eye.
When constructing both headings and paragraphs, attention should be paid to their clarity and correctness of the message. There is no place for typos, slips of the tongue and ambiguous wording in business communication. However, they can always happen by accident, hence the importance of proofreading each message before sending.
How to make a good mailing that is pleasant and easy to read? It is worth using the possibilities offered by HTML to diversify the text with bold, lists, underlines, a different color of some fragments, frames and more. At the same time, you cannot overdo it - formatting should be a decoration of the content, not make it illegible.
CTA
CTA, or call to action, in mailings usually appears as a clickable button that takes the user to a website selected by the sender (e.g. a company website or an external calendar allowing for scheduling meetings).
A good CTA should first and foremost clearly communicate what will happen when you click it. Therefore, instead of general information like “Go to the site,” it’s best to use something specific like “Start your trial.”
Many companies are also experimenting with other