There are plenty of options out there, and SendGrid is a popular one. However, it may not have everything you want or need, so we’ve created SendGrid alternatives to help you choose the best ESP for your email marketing needs.
What does SendGrid offer?
SendGrid is an email marketing tool that helps indonesia email list transactional and other types of emails. It is designed to eliminate headaches and can provide the infrastructure you need when creating and sending email.
Why People Switch from SendGrid
Although SendGrid is quite reliable as an email marketing provider, we found that many people are looking for SendGrid alternatives. It mainly has to do with the newer pricing structure, which makes it quite expensive.
Plus, the features it offers may not be ideal for your business. Many people don’t necessarily want transactional emails, but this is most of what SendGrid offers. Let’s take a look at some of the top SendGrid alternatives for your email marketing needs.
1. Active trail
ActiveTrail calls itself an all-in-one provider for all your email marketing needs. It is a web-based solution, so you don’t need to download anything to use it.
Welcome to ActiveTrail
Characteristics
With ActiveTrail, you have access to advanced templates, all of which are mobile-responsive. There is also SMS sending, marketing automation, survey tool , and various optimization features. Plus, you can create landing pages, build signup forms, and it works for eCommerce sites too.
ActiveTrail Features
Pros:
Easy to navigate and affordable
Various optimization and testing functions.
Relevant integrations available
Contras:
There are no e-commerce workflows without an API
No 24/7 support
There is no option to test errors or connect to external APIs
Prices
ActiveTrail Pricing
While there is no forever free plan, the prices aren't that expensive. The Basic plan costs $9 per month for 500 contacts. You can send unlimited emails and have one user. There are also Zapier integrations, A/B testing, surveys, landing pages, and many other perks.
For $14, you can get Plus, which also gives you 500 contacts and everything in the Basic plan. You also get 10 users, enhanced security features, and AI-based predictive delivery. Smart pixels and webhooks are also available.
Lastly, you have Premium, which goes up to $351 for 500 contacts. However, you get all the features available from ESP. With it, you get unlimited users, priority support, and on-demand training for your entire team.
For whom?
ActiveTrail is great for a variety of marketing professionals. However, you do need coding knowledge to get the most out of it. So, if you don’t have a development team or the ability to do it yourself, you might be missing out on useful features.
2. Mother
Emma is a different kind of email marketing platform. It’s not located around all the other tech hubs, but instead is based in Nashville, TN. However, it has many offices in major areas, such as Portland, Oregon, New York City, and even Australia.
Emma welcome
Its atypical approach to email marketing is why it is one of the top SendGrid alternatives. You will find it easy and enjoyable to use, and the staff is there to help you regardless of your needs.
Characteristics
The features you get with Emma are similar to other email marketing products. There's segmentation, dynamic content, A/B testing, and some integrations. You also get access to email templates, the drag-and-drop editor, and real-time analytics/reporting.
Emma's Features
However, to remove the Emma logo from your emails, you need to get the top tier, which is too expensive for most entrepreneurs. You also need the top tier if you want to change people's permissions and create custom templates for your business.
Pros:
Various templates available
Great customer service
Easy to use and navigate
Contras:
Few integrations
Annual contract required
Prices
emma prices
With Emma, there are three plans, and all of them require an annual contract. The first is Pro at $89 per month for 10,000 contacts. With it, you get the standard features, such as API access, integrations, A/B testing, and various segmentation tools. However, it’s only good for one user and workflow.
Then, there’s the Plus plan, which gives you everything from Pro with unlimited workflows and 10 users. You also get the Landing Page Builder , custom API automations, and Inbox Preview. It costs $159 per month for 10,000 contacts.
Lastly, you have Emma HQ, which costs $279 per month for 10,000 contacts. You get everything from Plus, plus unlimited admins and workflows. It also allows for private branding, custom templates, style locking, and gives you an approvals dashboard.
For whom?
Emma is primarily aimed at small businesses, but the pricing structure makes it difficult for these companies to afford. While it may work for medium to large businesses, it may not have the automation and marketing features you want. Plus, its one-year contract puts off almost every business imaginable.