Am I ready to be an entrepreneur?
This is the next logical question we can ask ourselves after having analyzed the figure of the entrepreneur and the need for prior preparation with the story of the lumberjack and the entrepreneur .
Just like the young lumberjack, our first impulse is to rush into launching the project with a business idea and all our enthusiasm, without even checking if it is sharp. The reflections saudi arabia mobile number owner name we made about the tool, the team, the training, the boss, etc. come when the results are not what we expected.
One of the possible questions we ask ourselves (obviously the most appropriate time is before starting the project) is whether we are prepared to face it.
In chapter 4 of “ Marketing for Entrepreneurs ” it helps you reflect on this topic.
We have defined what an entrepreneur is and the necessary prior preparation, but not the types of entrepreneurs that exist or the most suitable profile to undertake a project with greater guarantees. That is why this chapter begins by laying the cards on the table regarding the realities of entrepreneurship and how those of us who are entrepreneurs, not only do they not hold us back, but they motivate us to push harder.
Test to find out if you have the right profile to start a business
To find out how close or far we are from the optimal profile of the entrepreneur in the book, you can complete a test that will tell you if your profile has low, medium, high potential or is the ideal profile for entrepreneurship.
The main objective of the test is to know your starting point, and more importantly, how you should complement your training, experience and equipment to complete it.
Multitasking Entrepreneurs vs. Balanced Teams
In all of them, but especially in the early-stage ventures, we see entrepreneurs taking on a wide variety of tasks for which they are not prepared.
The reason is obvious: the budget is limited and the more work they take on, the more they can optimize it. But the reality is that this takes them away from more priority issues and the results they obtain in those areas are poor.
The typical situation is that they end up stealing time from product development, the business model or the business strategy, and use it to learn finance or organic positioning (for example). Both disciplines are extremely important, but far from the most common profile that usually starts from their knowledge and/or experience in the product or service on which the project is based.
For this reason, it is important that we analyze our capabilities to see what equipment we should surround ourselves with to have a greater chance of success.
In the case of ventures in very early stages where budgets are very limited, we will have to look for these teams or collaborations in exchange for a percentage of the company, looking for profiles that are interested in collaborating for the mere experience (not advisable), etc.
Some thoughts before you read the book
Beyond the different types of entrepreneurship that we can think of, we all have archetypes of the "typical" profiles in our heads: visionary entrepreneur, intuitive entrepreneur, opportunistic entrepreneur, social entrepreneur, etc. In the book you will have a more realistic and objective view of your profile and you will be able to compare it with the rest. And most importantly, you will know what you should do to complement what you are missing.
In the vast majority of cases, all of these projects are for profit, all of them have a certain fear of risk and it is precisely these elements that cloud the mind at the start of the project. First we must consolidate it and little by little we will see its viability, if we have a scalable business and if we are fulfilling the main objective for which it was designed.
The basic pillars are what make us achieve the results. Having an entrepreneurial spirit, providing innovative solutions, coming up with realistic business ideas, taking advantage of business opportunities, putting all this into a business plan... in the end we are talking about the entrepreneurial process that "never" ends and that requires a certain lifestyle. It is more important to focus on the path and medium-term objectives than on short-term tasks.
That's why it's important not to get "lost" in the details and to have a broader vision. This way, you'll avoid bad decisions that would divert you from your goal, you'll discard bad opportunities and you'll become the entrepreneur your business needs.