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Putting your own business plan into practice is no easy task. It requires resilience and a lot of planning. However, many people jump into digital marketing without a strategic basis, and this can be detrimental in the long run.

Building a business from conception to execution requires a lot of ...

If your company wants to invest in marketing to more easily achieve business results, you have certainly come across the following question: after all, is it better to invest in outbound or inbound marketing? If you also have this doubt about outbound and inbound, come with us and learn how to ...

Learning how to segment campaigns is essential to the success of all your digital marketing and sales strategies.

After all, let's imagine that you've created a campaign that is perfect. Aligned with the company's objectives, focused on the persona, with a strategic call to action and incredible ...

Design Thinking is an old term that dates back to the 1930s, but it was in the 1980s that it was defined as “a form of creative action” by Rolf Faste, a professor at Stanford’s School of Engineering in the US. However, it was David Kelley who adapted it to management and made it more famous. Kelley ...

E-Commerce in Portugal has shown a constant growth trend in recent years, with the pandemic driving the migration of several businesses to digital channels with the adoption of this sales channel.

It is estimated that the national online market, between goods and services, will have reached 10 ...

Generative AI is generating a lot of excitement in the tech world. Every day, new tools emerge that open up a range of innovative possibilities for all sectors, and marketing and communications are far from an exception. However, the adoption rate is still below expectations.

There are a few ...

With extensive experience in digital transformation and a proven track record of leading innovative strategies, Glauco Madeira brings a wealth of experience to Lisbon Digital School. His addition to the team marks a significant milestone in the school’s commitment to remaining at the forefront of ...

I consider myself privileged to have been born in the 20th century, and despite complaining about the inequalities that exist, we are far from suffering what women suffered in the past.

There is still a long way to go and we all have to take steps towards this, but we are no longer in the 18th and ...

Education is the foundation upon which societies thrive and evolve. In this context, the role of women in education plays a crucial role, not only as educators but as agents of social transformation.

As we move towards a more equal world, it is imperative that we recognize and celebrate the ...

We've talked a lot about interactive ads here on the blog. (To review some articles on the subject, click here , here and here .) However, today we're going to talk a little about how small businesses can use interactive ads to promote themselves and stand out in the market.

Answering the question ...