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In technical B2B niches, make the structure as flat as possible - no more than 2-3 clicks to the product. Professional buyers often know exactly what they are looking for, and long paths only irritate them;
Create separate landing pages not only for product categories, but also for popular ...

New advertising accounts: Yandex is not just simplifying the interface, but turning it into an ecosystem where even complex tools—for example, A/B testing—become more accessible and automated;
Analytics and reporting: The Report Wizard in Yandex.Direct has become a business analytics system with ...

Advertising on marketplaces. Yandex has launched a new advertising tool integrated directly into the largest marketplaces. This is not just product placement, but a full-fledged programmatic system that allows you to manage impressions based on many parameters:
Analysis of offline traffic through ...

In technical B2B niches, make the structure as flat as possible - no more than 2-3 clicks to the product. Professional buyers often know exactly what they are looking for, and long paths only irritate them;
Create separate landing pages not only for product categories, but also for popular ...

Purdy Group: Grupo Purdy, a leading Costa Rican automotive conglomerate, sought to optimize its marketing campaigns and improve customer segmentation. To achieve this, it partnered with Freeway Consulting to implement Salesforce Marketing Cloud. This project focused on conducting a thorough ...

Challenges in sales management in Latin America
Many CMOs , IT Directors and CEOs in Latin America face various obstacles in their digitalization process:

Lack of precise segmentation: Sending generic messages reduces the impact of marketing campaigns.
Data Security : Protecting sensitive customer ...

Reason 1: Experience and specialized knowledge:

A Salesforce consultant with an Agentforce expertise has the technical knowledge and experience necessary to ensure a successful implementation. These experts are thoroughly familiar with Agentforce's features and know how to configure them to meet ...

La Moderna: Successful Reimplementation for Efficient Sales Management La Moderna, a leading Mexican food company , was looking to optimize the management of its wholesale channel. After a previous unsatisfactory experience, they trusted Freeway Consulting to reimplement Salesforce Consumer Goods ...

These are the trends transforming the financial industry that every industry leader should be aware of. Through real-life examples and scenarios, we explore how Salesforce Financial Services Cloud addresses each challenge with robust, scalable, and customer-centric solutions.


The challenge: A ...

In principle, marketers and researchers know well how attractive cartoons are and how effectively they help promote products, becoming brands. Nevertheless, the article "This is not a child's business" from "Secret of the Firm" seemed interesting and fresh. Here I will only provide illustrations and ...