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Digital strategies

In this article we will see, through a concrete example, how it is possible to use information collection forms to offer better experiences to your users, while improving your results. It is important to remember that each piece of information given to us by a consumer will have ...

User profiling

How do Blendee’s dynamic forms help you profile users effectively? Read on and find out why it’s important to collect data.

Demographic characteristics, tastes, interests: if we are able to know a lot about the users taiyuan cell phone number list who browse our site or interact ...

As expected, one of the most important goals of a good inbound marketing strategy (more generally defined as a permission marketing strategy) is certainly the acquisition of new contacts . The set of actions that a company implements to achieve this goal is precisely defined as “
lead generation ...

Automated marketing allows us to segment taking into account all the complexity summarized above. To do this , it is mainly a matter of aggregating as many data sources as possible, thus trying to enrich the profiles of our potential consumers as best as possible.
Among the data we have, some are ...

To guide the user journey, we must first define a clear objective. What should the end result be? How do we want to accelerate the transition from one phase to the next? Can we avoid some of them by intervening in a more efficient and simplified way? It is about identifying a strategy that covers ...

User profiling

How is Inbound Marketing useful for profiling anonymous users ? In an inbound marketing strategy , aimed at generating qualified leads, content plays a fundamental role in attracting visitors by giving them the information they need to solve a particular problem.

It is through this ...

In the field of digital marketing, user profiling proves to be an invaluable tool. Through accurate data collection and analysis, companies are able to deeply understand the needs, preferences, and behavior of their target audience, thus optimizing their communication strategies and delivering ...

Marketing automation

From personalizing the on-site experience to sending targeted communications even off-site, but not only: careful user profiling and segmentation can also be strategically relevant when planning campaigns on Google ADS.

From personal data to information about browsing and the ...

From personal information, to data related to browsing and purchasing behavior: thanks to its nature as a Customer Data Platform , Blendee collects and normalizes a significant amount of inherent user data that, with the input of sophisticated artificial intelligence algorithms, can then be used for ...

A very interesting example of E-commerce content marketing is the one carried out by the cosmetics brand Benefit .

As you browse the homepage, you will realize the wealth of content on offer, aimed at guiding consumers in choosing their ideal product.

An example of e-commerce content marketing ...