Job Database

One of the most important success criteria for online shops—as with any other website—is usability. After all, customers will only shop on sites that are easy and convenient to navigate.

For example, an attractive design and a well-designed navigation structure are crucial for good usability.

The ...

Over the past few years, the coronavirus crisis, among other things, has led to the increasing desolation of many German city centers. Businesses have been forced to close or seek government aid. Instead of visiting local stores, customers are now increasingly finding themselves online. A recent e ...

Today, people spend a large portion of their day online or on internet-based apps and platforms. Especially on social media, people reveal a lot of personal information about themselves, which allows campaigns to be more targeted. Furthermore, people usually spend their free time online and are ...

No matter what industry you're in or what products you offer in your store, it's important to implement the right marketing strategies to ensure long-term success. Here are some of the most important tips and strategies that can help you optimize your digital marketing strategy and build a ...

A picture is worth a thousand words." An outdated saying? Perhaps. But especially in marketing, this proverb has established itself as a promising principle.

Advertising Estugo logo with phone number, white
Changed communication behavior
Since then, marketing communication has mostly used text to ...

Compared to agencies, they are generally more cost-effective and have significantly shorter communication channels, which promises easier coordination. They also usually have specialist expertise.

As mentioned at the beginning, today, basically every company (and often even private individuals) has ...

Appearance determines whether a product generates further interest – this principle applies not only to interpersonal relationships, but also to purchasing behavior. No customer looks at information with product features first. The first thing they notice is always the image. Graphic design is ...

For example, a potential customer can scan an NFC business card and, with a simple tap of their smartphone, access a live chat with the right contact person or advisor. A seamless integration of physical and digital customer engagement.


Once visitors land on the website, it's important to ...

A successful online store doesn't rely solely on high-quality products. In fact, building a strong e-commerce brand requires a number of strategic considerations that go far beyond the mere product offering. Aspects such as customer experience, brand perception, and technical support play a crucial ...

Promotional products shouldn't be viewed as a one-time activity, but rather as an integral part of your long-term marketing strategy. Sustainable integration means not only using promotional products sporadically, but systematically integrating them into your overall marketing activities. This ...