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As we have already mentioned in other posts, any social media strategy is an essential part of any digital marketing plan . For this reason, it is so important to find the best way to do it. And this is where certain platforms come into play - such as HubSpot.




An Inbound Marketing tool that ...

Human beings have always liked to play . Not only during their childhood, when they usually explore the world around them through activities that lead them to look, touch, experiment, express, communicate or invent. Also during their adult life, because they usually challenge themselves with playful ...

SEO for TikTok refers to a series of strategies and techniques designed to increase the visibility of your videos on the platform , improve their reach and attract a wider audience.

By optimizing your content, you can significantly increase your views, engagement, and followers.

Whether you’re an ...

Einstein is the Salesforce Marketing Cloud development that deals with Artificial Intelligence , which brings together a set of tools from this technology that analyze customer behavior through Machine Learning and predict their decisions. Thus, its objective is to offer recommendations based on ...

Why is tone of voice important for social media?

Knowing the tone of voice for the social networks you use is as important as selecting and promoting your content , choosing good images and paying attention to the best times to post .

The language with which you interact with your followers is ...

Content is a gift in the form of writing, images, videos, among others, that as brands, companies or simply advertisers, we can give to users so that they can obtain practical information on a particular topic.

Is content important? Well, nowadays it seems to be not only important, but above all ...

Sending emails is one of the digital marketing strategies that deserves the most attention.

Whether it's for lead nurturing , sending newsletters or promoting products, you can count on email marketing to help you achieve the goals you want.

But for that, you need tools, right?

There are several ...

For us, lovers of marketing and writing in general, content has become a way of getting closer to the public with whom we can teach, educate and train them in order to build trust, authority and lasting relationships.

It is well known that education is about providing quality information. And ...

If your company has a blog, website, social media (or any other channel) there comes a time when you need to clearly define what language will be used on each of them.

Especially if you deal with multiple content producers. The more people come into contact with your content, the greater the chance ...

Every year it's the same. From January 1st, the countdown begins for a large number of holidays: days to celebrate love, terror, independence, equality, professions, saints and even each member of the family (just to mention a few). In addition to these traditional dates, there are others such as ...