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The other day, a client we were working with on designing his future B2B strategy asked us a really intelligent question: “Alejandro, what should I ask of my B2B/industrial website for the future?” Asking himself this question and reflecting on it was the best way to ask himself the following ...

Google claims that the average ROI for SEO is 530%. According to Jonas Sickler, SEO ROI can be as high as 1220% and can reduce the average customer acquisition cost by up to 87.41%.

Additionally, SEO is an especially good option for B2B companies. According to BrightEdge , B2B companies earn more ...

They are looking for a strategic action towards the future that seeks future differentiation and innovation.

Yes, we say Innovation, because innovation can also be relational or through services. Not everything is about products.

They are looking for a strategic action towards the future that ...

Through this procedure, the franchisor transfers the value of its brand and its knowledge to a third party who is responsible for operating the business. The agreement is regulated by a franchise contract where all the conditions to which the parties are obliged are stipulated.

The interesting ...

Activating a value proposition when someone is just starting a business relationship is often forgotten. From the beginning, you have to keep in mind how to help the customer take advantage of the entire value proposition even if they haven't asked for it. You need to know it well, understand how to ...

If we take into account the degree of formality, we can talk about two types of mentoring:

Informal mentoring : This is a type of mentoring that occurs naturally, in which there are objectives, sometimes tacit and sometimes implicit, and which is not part of an intentionally developed training ...

Specifically, the Agile methodology or the Scrum methodology arise in technological environments as a reaction measure to the speed of change and are already being implemented in many Marketing organizations that require agility and a great capacity to combine short-term (sprints) with medium-term ...