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In recent years, keeping pets has evolved from a trend into a social craze. Not only are more and more people choosing to keep pets, but with the improvement of living standards, changes in values, and the influence of various environmental factors, the status of pets in people's hearts is gradually ...

In Taiwan, competition in the medical industry is fierce, especially among “dental clinics”. According to statistics from the Ministry of Health and Welfare , there are nearly 7,000 dental clinics in Taiwan, a number close to that of 7-11 supermarkets, accounting for about 30% of all medical clinics ...

Targeted communication: Classify users based on their behavior and needs, such as sending more targeted safety recommendations to users who have purchased heating equipment.
Integrate multimedia messages: You can add images or short videos to demonstrate safe usage to make the information more ...

If you are not accompanied by friends, you may feel overwhelmed and nervous when you enter a strange situation alone. To cover up this discomfort, it is common for you to lower your head and scroll on your mobile phone. BUT! It’s natural to bow your head on LINE and definitely slide OA!

Entering ...

3. Intelligent Focus:
Using the AI-driven Predictive Audience Segmentation tool, you can analyze consumer behavior and select a group of customers who are most likely to purchase in the near future to help companies improve ROI, and companies do not need to rely on manual analysis by marketing ...

Classic word-of-mouth marketing case: Ice bucket challenge combining KOL and viral marketing
The most famous word-of-mouth marketing case is the Ice Bucket Challenge, which was very popular about ten years ago. The Ice Bucket Challenge was successful because it used KOL (Key Opinion Leader ...

After binding, what next?
Through the case of Yi Shengshi, we understand that for successful binding, we should not only pay attention to the binding itself, but also focus on whether the member experience before and after binding is good and smooth.

After the consumer completes the binding, the ...

Problem 3: Too much shelfware
When a marketing team subscribes to too many tools, it's easy for software to sit idle on the shelf. This kind of software is also jokingly called shelfware. The so-called "too many tools" means that there are not enough manpower and talents to use these tools. Looking ...

Advantages of e-commerce operations 2: Not limited by time and space, display products 24 hours a day
Another advantage of e-commerce is that it can break through the time and space limitations of traditional commerce. Users can browse their favorite products at any time in the dead of night. This ...

Talking about the importance of LINE OA to the brand, Neogence marketing staff Cindy said: "LINE for us is to deepen existing customer interactions, which means members can quickly find product information from LINE through the automatic reply function, especially It is a fixed push of personalized ...