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Imagine that your prospect receives a completely personalized email with their logo, name and presentation of your services without them expecting it. They may not think much of it at first, but if you are persistent and feed the funnel with mailings, messages or articles that talk about what they ...

The term "boss" itself evokes negative associations, and in the imagination of many people it is a manager who only appears to give orders, expecting them to be carried out mercilessly, otherwise his subordinates will displease him. He even treats them objectively, as tools with which he will ...

After adding up the points for each of the sectors analysed, a ranking of the attractiveness of the sectors is drawn up, i.e. the very substance of the analysis. The sectors in which the entry of a company will be more favourable have more points, and those that are not so favourable, less.

The ...

Environmental analysis should include answers to the following questions: What is our market? What is our market share? Who are our substitute competitors and who are our potential competitors? Who are our suppliers and what is their negotiating position?

What is the situation of the labour market ...

Before starting any activity, you need to identify the customer groups you want to reach. At this point, it is useful to answer the following questions:

What problems do they face?
What budget do my target users have?
What solution can I offer them?
Also determine the age, gender, location and ...

The increasing use of proptech also increases concerns for seniors, who may not be able to handle new home technology. The world is currently experiencing rapid technological advances that are difficult for pensioners to keep up with. Therefore, installing new solutions in their homes or nursing ...

The advantage of this marketing activity is its relatively low cost, which makes it accessible even to the most demanding consumers and for companies with limited budgets . It should be noted that acquiring a new customer involves a greater financial outlay than retaining existing ones. If the costs ...

In today's business world, leveraging employee diversity is a key element of corporate strategy. Each generation brings unique perspectives and experiences, which can lead to innovative ideas and solutions. Different generations work together, sharing their perspectives. Building strong ...

ESG stands for environmental factors, corporate social responsibility and corporate governance, which aims to ensure that a company is managed responsibly, transparently and in line with the interests of all stakeholders,
The ESG reporting regulations will come into force this year. While they apply ...