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As an affiliate marketer, I can look at CPC as an indicator of keyword value, and these are good value terms.

I then compare that to affiliate commission rates and know that these are terms that when I rank for them, I will start making a worthwhile amount of money.

After answering these questions ...

Being an entrepreneur in today's world is much more complicated than it used to be. Fifty years ago, you could get ahead with a great idea and a good eye for business; today, you also need a wide variety of technical skills.

As a budding entrepreneur, you're likely trying to keep costs down as you ...

To survive over time, every company is in a race against time to acquire customers as quickly as possible, and this is no different for SaaS (Software as a Service), which must provide more than just an application: they are also required to manage, support and flexibly modify to meet the needs of ...

The 4P marketing concept is 61 years old and even today brands continue to fall into its use. What are we talking about and how should you prevent your company from applying this theory?

The 4P's and 4C's theory
In 1960, the American accounting professor E. Jerome McCarthy defined this marketing ...

How do you think about a B2B demand generation strategy? There are multiple factors to take into account. Although if I had to give you the 3 most important variables they would be the marketing budget, time and sales receipt.

In this article, I'll tell you how these variables can influence ...